The most popular Apple Watch Flipboard magazine in the world


scott-kleinberg-apple-watch-flipboardI remember when I was so bummed waiting for my Apple Watch. People were getting theirs and reviewing them and all I had was a UPS “processing” status to keep refreshing every 30 seconds. Now my Apple Watch Flipboard magazine is one of the most popular anywhere on that platform.

Featured by Flipboard in its #MagsWeLove magazine multiple times, I’m closing in on 2,200 articles, 78,000 viewers, 11,000 followers and 7 million page flips. And while I know 2,200 articles seems like a lot, it’s quality stuff. And there are photos too. If you don’t have an Apple Watch and want one, I think it’s pretty droolworthy. Flipboard tweeted about it too, which was really cool.

I’ve always been pretty active on Flipboard, and I have many more magazines that I think you’ll enjoy.

And in the meantime, please let me know what you think of my Flipboard Magazine.


Chicago gallery

15 minutes for better social media


I have a nationally and internationally syndicated column at the Chicago Tribune called So Social, available on more than 80 websites as well as in newspapers and magazines. This is an excerpt from my column on better social media in 15 minutes or less from June 2, 2015. See the entire collection here (some may require website registration.)

Fast is in. Fast Internet, fast lunches, fast cars. But what can you do fast to make your social media stronger than ever? I’m glad you asked. Here are a few tweaks and changes you can make quickly that will pay off immediately.

DO: On Twitter, treat a tweet like a sentence.

DON’T: Start a tweet with a period. Those tweets that start .@name are bad form. Would you start a sentence with a period? No? Then you realize why this doesn’t fly. If nothing else, it really looks lazy. The period allows you to tweet directly at someone but still let all your followers see it. That doesn’t make much sense anyhow, but if that’s your goal there are better ways to do it. Twitter won’t yell at you for starting with a period, but I’m here to tell you there are better ways. If this is your structure, rewrite it.

Read the rest here. (registration may be required.)

Learn to use Snapchat in a snap


I have a nationally and internationally syndicated column at the Chicago Tribune called So Social, available on more than 80 websites as well as in newspapers and magazines. This is an excerpt from my column on learning how to use Snapchat from Sept. 8, 2015. See the entire collection here (some may require website registration.)

scott-kleinberg-snapchatBy now you’ve heard of Snapchat, the social network that has people, many of them young, enamored with disappearing photos and videos.

But Snapchat is more than that, and there are different ways to use it. A group of close friends might use it to chat and send emoji-covered photos, while a business might use the Snapchat Stories feature to provide a behind-the-scenes view.

Hundreds of millions of snaps are being sent each day, so it’s time to stop watching and start doing.

Here’s the good news: Snapchat is relatively easy to set up, use and master. Here are some tips to get you started. Look for the PRO TIPS for a little extra oomph. Here’s a PRO TIP right now: If you use your Snapchat app to scan the ghost above, you can add me as a friend. Just like that!

Read the rest here. (registration may be required.)

That day William Shatner called me a nobody


Flashback: June 24, 2014

A somebody called me a nobody, and it was awesome. Really.

It all started over the weekend when William Shatner got into a conversation with folks on Twitter about who deserves to be verified on Twitter. He questioned whether or not a social media manager deserved the badge, and suggested it should be limited to celebrities since Twitter says the purpose is to make sure you know you’re talking to the real person.

Valid points, I’ll admit. During this initial conversation, he referred to the people who don’t deserve it as “nobodies.”

Ouch! william-shatner-scott-kleinberg-twitterOuch because I am a social media manager, and I believe my verification is not only deserved but necessary. So I penned a letter to him at explaining my side and giving him some more insight into the importance of verification.

He responded to me in a series of several tweets and direct messages, which I greatly appreciated. This isn’t the first time I’ve talked to the captain of the Enterprise on Twitter, and he’s an engaging and kind person.

The best part of the whole exchange came when I tweeted to Shatner that he’s an asset on Twitter. And his reply, as you can see in the screenshot was “Coming from a ‘nobody’ like you, I appreciate that! ;-)”

Someone called me a nobody last week and it stung. This had the opposite effect, and it was a nice close to a nice social media conversation. People have been responding to this all day on Twitter, and Shatner has been responding to those people all day. He’s definitely good at using Twitter.

That day Jimmy Fallon followed me on Twitter



Flashback: Sept. 9, 2014

I love being a social media professional, and today made me love my job even more.

For as long as I can remember, I have been trying to get Jimmy Fallon to follow me on Twitter. I have been tweeted by the @FallonTonight account, which is awesome, but until today I couldn’t get Jimmy’s attention.

And to top it all off, Fallon followed me as I was liveblogging the Apple iPhone and Apple Watch announcement. So I was already excited about that. Two of the ads for the iPhone were voiced by Fallon and Justin Timberlake, so I tweeted that the ads were awesome and just like that Fallon followed me back.

Now keep in mind: I’m no crazy fan or stalker. I just happen to really admire Fallon’s work – I have since Saturday Night Live. And I really appreciate when celebrities are down to Earth. I have had extensive conversations with William Shatner, but unfortunately he still hasn’t followed me back. (someday, I hope!)

I didn’t exactly hide my excitement when it happened:


And when I direct messaged to thank him, he replied.

Class act.

This definitely goes into the books as one of my favorite days in social media.

The World Trade Center elevators are beautiful



Amazing from the New York Times: “From the moment the doors close until they reopen 47 seconds later on the 102nd floor, a seemingly three-dimensional time-lapse panorama will unfold on three walls of the elevator cabs, as if one were witnessing 515 years of history unfolding at the tip of Manhattan Island.”

Why I really enjoyed The Newsroom on HBO


Photo: HBO

I was looking forward to Aaron Sorkin’s The Newsroom for several months. Sure, I was a giant West Wing fan and one of the few it seems who enjoyed Studio 60. But what resonated most with me is although this series is set in the world of broadcast journalism – I’m a print/online guy – I could see myself in the middle of it all.

Although about 2.1 million viewers tuned in for Sunday’s premiere, the reviews aren’t all that positive. But the buzz is too great for that number to fall dramatically. I think the people who are on board will stay on board. I know I will.

Many of you know me as that social media guy, but despite my love for all things digital, I was a print guy. I started my career as a reporter at a small newspaper, moved to a bigger paper and became a copy editor and page designer. Then to an even bigger paper where I designed the front page during some pretty huge world events – 9/11, Iraq, Afghanistan, etc. – and then to RedEye as a designer and editor.

So when I saw Jim Harper (John Gallagher Jr.) get excited about the breaking news story only to be rebuffed by a more senior editor focused on “the alert still being yellow,” I was nodding my head so loudly I think the neighbors could hear it. That yellow thing, for those of you who don’t know, indicates the level of severity of the story as determined by the wire service. So a yellow alert basically means what you think – proceed with caution but probably nothing. Orange means it’s time to get serious and red means all hell is breaking loose.

That computer system they showed on the show? We had the same one during my days at the Pittsburgh Tribune-Review. When news of 9/11 broke that morning, it was a yellow alert. Plane crashes into World Trade Center. I will never forget that. In that case, we’re watching live coverage on a TV at my desk so we knew it wasn’t yellow, but that color-coded system always made me laugh.

Were there some things in the show that aren’t 100 percent accurate? Sure. It’s TV. It’s drama. It’s Aaron Sorkin. But what you saw for the most part was pretty spot on. I used to go toe to toe with this one editor because he thought every story was yellow. Somehow, I never got fired. But there was plenty of drama.

And at my old paper, yeah, there was a strange love story involving the editor and a reporter. And again, even though it was a print situation, it wasn’t all that different.

For those critics who said Sorkin took the West Wing and dropped it into a newsroom, I disagree. It has that kind of flow, but like the White House, a newsroom is certainly fast-paced and ever-changing. Things have to get done now or you may never get another chance.

While I hope I still get my fix of newsroom antics, I want to see how the characters develop. I think there’s definitely something there between Harper and associate producer Maggie Jordan (Alison Pill), despite Maggie’s devotion to Don Keefer (Thomas Sadowski). And we’ll see how Will McAvoy (Jeff Daniels) and MacKenzie McHale (Emily Mortimer) do with their history and how it translates to the working relationship.

The show is refreshing. Journalism is often portrayed so innacurately on TV and in movies. There’s that one where the copy editor gets her own huge office or the sports reporter files 1 story a week, never has to go into the office and still gets paid a giant salary. OK, that does exist. But anyhow …

What did you think of The Newsroom? I’d love to hear from you. The best way to reach me is to tweet me at @scottkleinberg. And this week I’m thinking of sending a few tweets during the show. The hashtag is #newsroom.